Strategic Action Consultant’s Report

The purpose of this assignment is to evaluate a firm’s Strategic Action considering its overall Strategy, the current competitive situation it faces, and the pros and cons the action may have on its future. Another purpose of this assignment is to test your knowledge of course terms and concepts and then translate company actions and press coverage into the language of Strategic Management. Your job is to first summarize the characteristics of industry that is being entered or exploited. Second, analyze the protagonist firm’s strengths, weaknesses, opportunities and threats before the intended action. Third, uncover and analyze the benefits and risks of the action considering its strategy. You will need to articulate exactly what their main and secondary strategy is and what kind of action they are using to implement it. Forth, use a strategic tool from the course to highlight the benefits or shortcomings that you intend to use to justify or reject the action the firm is contemplating. Finally write a recommendation that lays out the argument as to why you support or reject the action the company has contemplated. (N.B. So even if the action is complete you are putting yourself in the board room before the action is taken and giving your recommendation as to what think the protagonist should do).