2. (20 points) Findings and Conclusions (include summary of analysis results) Based on your analysis, respond to the following: (a) Provide a recommendation for Cyclonic including their decision to continue to outsource or vertically integrate the manufacturing. Included the expected return/cost for the decision based on your decision tree (and simulation and optimization values). (b) SENSITIVITY ANALYSIS (Note: for each of these scenarios, you only need to show your revised solved decision trees – see (ii) above – or summarize the revised expected values in a Payoff Table. a. Scenario 1: If the COVID vaccine distribution is expedited and people begin to feel safe and comfortable returning to gyms and fitness centers, the demand for at-home fitness equipment may decrease and the likelihood of a strong market may be reduced to 30%, would this change your decision to OUTSOURCE or MANUFACTURE? If so, how? b. Scenario 2: Despite the COVID vaccine distribution, people may still be hesitant and not feel comfortable returning to their gyms and fitness centers, the demand for at home fitness equipment continues to increase making the likelihood of a strong market 90%. Would this change your decision to OUTSOURCE or MANUFACTURE? If so, how? |