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social media and business ethics

Luna is the CEO of a social media company. Her engineers proposed developing a new app that would allow users to see the social networks of their online friends regardless of privacy settings. When deciding not to develop the app, Luna’s company thought carefully about what the long-term benefits to society as a whole would be and whether there was a different app they could develop that would better maximize happiness.
Which ethical theory is Luna’s company applying in its decision-making?

Virtue ethics
Social contract theory

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