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case study: [email protected] King – certified dog groomer

[email protected] King is a certified dog groomer and has a small dog grooming salon. Her business venue is the hubof her work where she carries out a range of dog grooming services to maintain a dog’s physicalappearance. These include: brushing, cutting, clipping, cleaning, bathing, drying and styling. In additionto maintaining beautifully groomed dogs, her salon also provides a number of goods for sale, such ascollars, leads, and toys. She also provides introductions to several linked services, such as residentialkennels, dog walkers, trainers, behaviorists, pet photographers, etc.Jordon wants to further develop the introduction route through her business to other professionalservices. Several associated businesses have explained that they are willing to pay introduction fees. So,Jordon wants to find new ways of promoting her own business and ways to act as an agent for otherservices. At the moment, most of her work arrives via word of mouth and she has a very strong localreputation. Jordon has enough grooming work for her own time. However, she also has space in thesalon to rent out to another professional dog groomer. She would like to publicize her talents via awebsite and, if possible, deal with booking arrangements for other services via the internet. At themoment, this is always done by telephone or face to face. Present clients pay by cash on the day, butJordon wants to appear much more professional and hopefully open up a wider market by providinginformation, bookings and payment options online. Promotions and online sales of her products is alsoan area that Jordon is interested in developing.A business approach/strategy is required. As she is a sole trader, she would be responsible for her ownsocial media marketing, keeping business accounts, providing an updated calendar of events, andkeeping track of the communications between herself and all the clients, but a record is also required forintroductions to other professional services.Jordon realizes that technology will play an important role in the business. She has read about CustomerRelationship Management and Enterprise Resource Management, but just does not know what kind ofdigital business technology support she really needs. Jordon requires professional digital business advicebefore she can make any final decisions about investing funds in business software. Also, she has heardthat she may be able to save money by using Open Source Sofware, but does not understand if there areany implications, so Jordon needs your advice about this too.Jordon has no technical experience and therefore requires a report that can be easily read andunderstood. You are the OIM consultant who is responsible for researching this business and providing aconsultancy report.

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