company marketing executive summary

The executive summary is a company marketing document intended to excite potential investors, customers, advisers, and employees. Its purpose is to get the call back and start the serious discussions—the process that will result in action.

Your executive summary should include:

The Mission Statement
Company information
Growth highlights – Graphs and charts can be helpful in this section.
Your Products/Services
Financial information – If you are seeking financing, include any information about your current bank and investors.
Summarize future plans –
The elevator speech—for this assignment it will take the place of an abstract. It should be crisp, clear, and convey what the company is all about in less than 250 words.
This paper should have a title page, abstract (the elevator speech), body, and reference page. Points will be deducted if any of these four sections are missing. Make sure papers are written in correct APA style.

The executive summary should be between 400-600 words (not including the elevator speech/abstract), double space, and use font size 12. Structure the paper along the lines advised above.

Grading Criteria Assignments Maximum Points
Meets or exceeds established assignment criteria 40
Demonstrates an understanding of lesson concepts 20
Clearly presents well-reasoned ideas and concepts 30
Uses proper mechanics, punctuation, sentence structure, spelling, and APA formatting
10
Total 100