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Case Study 2.2: Zip Cars

Question 1: Apply the resource-based view to Zipcar’s business model to show how information resources may be used to gain and sustain competitive advantage.

Question 2: Disc us s the synergy between the business strategy of Zipcar and information technology.

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Question 3: What network effects are part of Zipcar’s strategy? How do they add value?

Question 4: As the CEO of Zipcar, what is your most threatening competition? What would you do to sustain a competitive advantage?


Need minimum 1000 words (250 words for each question)
Need 4 APA references (1 Reference for each question)
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