Sales management case study

APA format, 4 questions, 3 references and one can be the book, 1200 word count minimum. Read the Best Value Computers case at the end of Chapter 3. Each question should be discussed thoroughly.

1. Provide a summary of the case including an analysis of the key facts and potential dilemma.

2. Identify and describe the categories of value creation on which Best Value currently relies most.

3. How can Best Value utilize the service quality dimensions to make sure it is communicating a consistent message of high-quality service and value every time someone from the company interacts with a customer?

4. Assume you are one of the new sales reps hired to expand into the Memphis area. What is your role in managing customer expectations? How can you ensure new Memphis customers are delighted with their purchase? Be specific.