Strategic Alliances in the Pharmaceutical and Biotechnology Industry

The requirement for the assignment is that it should be a total of 1200 words or more. There is a total of 4 questions (so you could do 300 words per question or whatever works). The questions are self explanatory. There are two pictures that consist of the case study and you may have to zoom in but they should be okay to read. Here they are:

1. In a narrative format, discuss the key facts and critical issues presented in the case.

2. What do you think are the possible major tensions that exist when a pharmaceutical firm forms an alliance with a biotechnology firm? How would you try to address those tensions?

3. Identify different challenges that exist for maintaining or strengthening an ongoing alliance versus beginning a new relationship. Should this alliance occur? Why or why not?

4. If you were a CEO of one of the organizations, what steps would you take to foster relationships?

(There is not a certain number of pages that I have to have it is the word count that has to be met which is 1200)