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Your assignment should be typed using Times New Roman 12 font. It must have 1.5 line spacing.
All margins should be 1 inch.
Assignment File Name
Your file should have the following format: Surname, space, first name, space, module code,
space, ‘Assignment’, space, assignment number, space, date in MMYY format.
Zarifis Alex MBALN-736A Assignment 2 0213.
Referencing and Plagiarism
Direct quotations of 6 to 40 words must be included in double quotation marks followed by the
author last name and page number. For direct quotations of more than 40 words you should use a
blocked indented paragraph. However, your assignment should not be a mere copy and paste of
other people’s work even if you properly reference it. Quoting or reproducing large sections of
other work and referencing it does not earn any marks as it does not show that you understand the
issues or that you can apply them. Try as much as possible to paraphrase other’s work and include
your own opinions and examples. When you paraphrase, note that you still have to identify the
source of your information. All assignments are checked for plagiarism extensively by the markers
using a variety of methods and technologies including TurnItIn. Students that have plagiarized will
fail the module or be expelled from the course. It is important that you reference properly all
information that you have obtained from other sources. Instructions on how to reference are
available in the module page and the student support page. If you have any questions regarding
your assignment please do not hesitate to contact your module tutor.
The Student Assessment Feedback form gives you an indication of the marking criteria. Some key
points are: In order to pass you must show that you understand most if not all the theory at a basic
level and you can apply it. In order to get a high mark you must show an in depth understanding of
the material, a high level of analytic ability, extensive research and an ability to craft a wellstructured answer.
Instructions for Assignment
Read the unit overviews, the associated chapters in the book, participate in the online discussions
until week 6, read related research, the web pages related to this assignment and answer the
associated questions. After exploring some academic research for the first assignment we will
explore some industry solutions. The following website has information on the SIMATIC IT
Preactor software:
1) Explain in your own words the capabilities of the software. Have there been any
success stories of companies using it? Are there similar products from competitors and
how do these compare as far as capabilities are concerned?
(700 words)
2) Give an overview of E-commerce, M-commerce and E-business. Discuss how companies
that work using the E-business model can obtain a competitive advantage in relation to
traditional businesses. Explain how traditional companies can implement the E-business
model while keeping their traditional status. Also discuss how a traditional business can
fully convert to an E-Business (dropping its traditional status). Analyse the benefits of Ecommerce for the customers of such business.
(1000 words)
3) Read the case study for Assignment 2 and answer the following:
a) What were the concerns of the New York City cabbies over the new use of the new
system? Were their concerns justified and why or why not?
b) If you were the manager of the New York City’s Taxi & Limousine Commission, what
would you have done to create a smoother transition to the new system?
c) Many cabbies expressed the opinion that the technology being installed in their cabs was
inevitable, no matter what their opinion. Do you agree with this assessment? Why or why
d) As a customer of a cab service, would you appreciate the benefits provided by the new
system in New York City? Would it help provide you with a favourable view of the city in
general? List the benefits and provide your view of each.
(800 words)

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