Write a report discussing the following points:
Write a report discussing the following points:
1. Two of the most creative/successful social media marketing campaigns in Saudi Arabia (In 2019/20).
▪ Give the reasons behind their success?
▪ What is the added value of this marketing campaign for the company/organization?
2. Two social media marketing campaign in Saudi Arabia that failed (Last two years).
▪ Why did the social media marketing campaign fail?
▪ And what can we learn from them? Notes:
▪ For each case, provide the following information: Company Name, Campaign Name and Social media platforms used.
▪ Your report length should be between 500 to 700 words.
▪ A “References” section listing all sources included. And ensure that you follow the APA style in your report.
successes ads:
1) https://www.youtube.com/watch?v=WBotvcJgCD8
SAUDI ARABIA OPENS TO TOURISTS
2) https://www.youtube.com/watch?v=tQTcbTq9f-k
Saudi national day By Maestro Pizza
Failed ads:
1) https://www.youtube.com/watch?v=Tb0GciBFa7I
STC
2) https://www.youtube.com/watch?v=GwV6XmONLxA
Marsool