The Role of Advertising in business society

While it is critical to utilize all four roles (marketing, communication, economic, and societal) of advertising effectively, take this opportunity to discuss which of the four roles of advertising you feel is most influential in business and society. For this assignment, you will write a 600 word paper in proper IWG format. Use at least two outside sources for your references and citations. Your references will support your position and should not be used to simply add content.

Remember, each role is important in its own way and the roles work together collectively to create a cohesive advertisement. For example, who is impacted by each role? What is the ultimate purpose of each role? Considering and addressing these types of questions in your assignment paper will show you are preparing to work as a business leader.