Marketing Myopia

• Apply the marketing-myopia concept to print media, magazines, and newspapers. What is the implication?
• What are the emerging trends in the fast food industry? What are the alternative responses available to McDonald’s assuming it wants to stay relevant to customers?
• Perform a SWOT analysis for The Coca-Cola Company in the soft drink category. What are the biggest threats and opportunities? What strategic actions are necessary for the company to thrive by 2025?