Apple case study
Apple’s corporate, business and functional strategies are discussed in the lecture and within your text (p. 327-328). Imagine you have the power to redesign Apple’s strategy, what strategies might you adopt at each level.
At the corporate level you should consider how the following frameworks might affect your decision;
The portfolio strategy
The quadrants of the BCG Matrix
At the business level you should consider how the following frameworks might affect your decision;
Porters competitive forces
Porters competitive strategies
At the functional level you should consider how Apple’s organisational functions – which include marketing, production, finance, human resources and R&D could support the strategies you chose at the corporate and business level.
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