PLEASE FOLLOW RUBRIC EXACTLY AS SEEN IN ATTACHMENT I have also attached additional paper to help steer you in the right direction.
*The Company is “Chipotle Mexican Grill”
*The Service that should be implement throughout this paper is “The development of a delivery service with Man and Unman cars, as well as Drones to deliver food.”
In Milestone One, you will submit the justification for your idea or concept. You will connect entrepreneurship or intrapreneurship with organization change and survival. This milestone lays the foundation for the rest of the project by outlining the justification of an idea or concept. Ultimately, the justification in this milestone will provide much of the reasoning that decision makers will use to determine if they will fund your idea or concept.
Rationale: Lay out the rationale for the idea or concept.
Problem or Opportunity: Identify the problem or opportunity that the idea or concept addresses.
Market: Analyze the market for the product or service.
Competition: Analyze the key features that set the product or service apart from the competition.
Company: Explain how the concept fits with the mission, vision, and priorities of the company implementing the product or service.
Innovation: Discuss how or why the product or service is innovative.
Guidelines for Submission: Your draft must contain all of the elements listed above. It should be 5 to 8 pages in length (excluding the title page and references) using 12-point Times New Roman font, with one-inch margins. You may include summary pictures, charts, graphs, or other explanatory diagrams as needed to successfully explain the concept and implementation, but should use appendices for detailed supporting documentation. Your paper should follow APA guidelines. You must include at least 5 scholarly sources. Cite your sources within the text of your paper and on the reference page.
(Level 1 heading) Critical Elements that need to be addressed in paper
Main Elements – Includes most of the main elements
Critical Thinking – Provides logical conclusions and defends with examples
Rationale – Provides rationale and thoroughly defends it
Problem or Opportunity – Identifies the problem or opportunity and includes a detailed description of how the idea or concept addresses the problem or opportunity
Market – Analyzes the market for the product or service and quantifies market size
Competition – Analyzes key features, outlines how these meet unmet customer needs, and explains how the key features set the product or service apart from the competition
Company – Explains how the concept fits with the mission, vision, and priorities of the company implementing the product or service, and connects this information with long term organizational strategy
Innovation – Discusses how or why the product is innovative and situates the product or service within the implementing company’s larger product or service portfolio
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