Please view the What is Business Intelligence video. Please also read these two articles: Business Intelligence 2.0: Are we there yet? and Online Behavioral Advertising.
In week one, you viewed the Creating Winning IT Strategies video. The presenter gave an example of how 7-11 stores in Japan used information to make better decisions to increase sales substantially. Pick another company and describe how it could use information for better decision making. Your write-up should be 2-3 double spaced pages in APA format with references associated with the company that you picked.