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Exporting from Canada with covid 19


You are a graduate from Centennial College. Your Graduate Certificate in International Business Management is a proof that you worked hard, and you are confident that a great future is waiting for you. You received an e-mail from an old Professor who works for an important company which is looking to export the following product

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Personal Protective Equipment for Hospitals Treating COVID-19

Your Customer is located in the country of:

…………………………………… (choose your country)

Your Professor was recently promoted, and now he is the Director of Global Exporting and the customer is Doctors Without Borders. He is thinking of working with you to manage managing the exporting of these products from Canada.

In order to convince him and his managers that you are a suitable business partner and that you have a team that is capable of handling the job, he asks you for a Competitive Analysis Report to be Submitted to his Management Team.

With the knowledge acquired at Centennial, your understanding of Canadian and International Logistics, the desire to succeed in the business field, and a few capable and reliable Centennial colleagues (team size maximum 6 students!, (don’t ask).  You accept the challenge. It is the key your career and you are in control.

Your Principles of Freight Forwarding Professor offered to help you and prepared the following spreadsheet:



SELLER/ EXPORTER (your professor) Manufactures or distributor;

Prepares, packages & labels the goods for export, Incoterm

Identify a suitable CIFFA Freight Forwarder

All documentation to be completed by the seller’s agent (below)

RFP, Prepare a clear sales contract Market Research, Product Selection


(Doctors Without Borders in the chosen country)

Attend/assess your presentation, assess your proposal,

Decide whether to buy the goods from you

Attend your presentation Not applicable Send a request  for an ExW quote

(include the e-mail )



(your team)

Find the best the carriers;

Calculates the freight rates.

Complete all documentation

Arranges Insurance

HS Tariff classification;

Clears the goods for customs.

Where you will store the goods, tariff deferral

Quotation, International Sales Contract, Sales Presentation, Import/Export Business Licence, Commercial Invoice, Export Permit, Export Declaration…

Letters of Introduction, marketing materials

AWB, BL or multimodal transport documents

Insurance  Certificate…

Warehouse receipt

Prepare an introduction letter, quotation, transport document

Identify HS code and put it in the documents

Research the warehousing needs and explain what service is needed

CIFFA site, membership


Regulators who issue food inspection certificates, CofO,

Quality, Export Permit

Food Inspection certificate, other certifications depending on your product and the terms of the letter of credit Identify the specific

Foreign agencies to receive import approval

Research the export requirements for the product
BANKER Arranges credit, loans and advice about payment method Provides the Letter of Credit… Visit a bank branch, (or BDC and EDC) talk with a Business Manager; Called, visited
IMPORT REGULATOR Protectionism (local manufacturers/jobs), policies,

Trade Agreements

Import Permits, consular invoices, all documentary requirements for import Identify the specific

Agencies in country to receive export approval

MIGRAS, gov’t website
ANY OTHER PARTIES (depends on your product) and should be included above.



  1. Nominate a Manager – specify his responsibilities including the calculation of the FINAL IMPORT price and 2-page report (executive summary) of the work involved in the exercise plus the appendices below.
  2. Each of you should be in charge for a particular function (or 2) of this exercise based on your abilities and previous work/study knowledge and experience

Individual Reports: A short individual report (1-2) pages (see last page for instructions), point form, concise, NOT EMPTY words. (Please submit it in the separate assignment dropbox)

If you do not contribute to the group work, you WON’T RECEIVE A MARK.

The quality of the final group work report and your personal contribution will affect your final grade as follows:



Section Mark
Written Report:
1 – Organized, complete, professional with Introduction/Purpose, & letter of introduction, Description of each function, description of contacts and sources, recommendations & conclusions
2 – Appendices complete, accurate set of Import & Export Documents, Sources… /5
3 – Individual Reports Professionalism: Introduction, grammar, spelling, contribution, teamwork problems, key learning, next steps, etc… /5
Case Total /20%


INTL233 – Project Submission Sheet (to be done INDIVIDUALLY and handed in SEPARATELY)

This page is worth 5% marks of the 20% and YOU are responsible for submitting ONE sheet per person that assesses the Quality of Teamwork and level of effort in the Case Report of you and your classmates. To be clear, this document is confidential and your mark here is completely, 100%, based on the quality of your team critique comments at the bottom. Do not share this information. The scores that you give your team-mates will not be used in any way other than to identify non-participants and team dynamics issues. Rather, I believe that those teams that are have problems (forming, storming, norming & performing) actually learn the most and you and your team will not be penalized for this learning. Take time and effort filling out this page.

Name of Country & Product Chosen            _______________    &  _COVID-19 PPE

Your name                                                           ________________________

Team Members Names                                    Score (1-5)                                           Team Role

________________________                  ____________               _________________________

________________________                  ____________               _________________________

________________________                  ____________               _________________________

________________________                  ____________               _________________________

________________________                  ____________               _________________________

Team Critique: Evaluation of the Experience & Comments (use other side as required):

Suggested discussion criteria:

Teamwork, Key learning, Relevance to your future career success                                               Problems encountered, solutions, next steps…

MARK:  ____/5

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