The Kellogg Company (Kellogg’s) is an American multinational food-manufacturing company headquartered in Battle Creek, Michigan, United States. Kellogg’s produces cereal and convenience foods and markets its products under several well-known brand names including Corn Flakes, Keebler, and Cheez-It.
Consider yourself as a management consultant, specializing in supply chain projects, hired by the executive leadership team of Kellogg’s. The scope of your consulting engagement is to research and analyze the company’s current problem, and supply chain abilities, and provide recommendations on how the company could better align their reverse logistics capabilities going forward with their stated company mission, and their perceived approach to strategic competitive advantage.
1. a) Describe the recall situation in this example.
b) Who are the stakeholders involved and what are their objectives?
c) How was the information communicated to stakeholders?
d) Could Kellogg’s have communicated the information to other stakeholders more effectively?
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