1.Choose a company you are interested in. Summarise the organisation’s structure (i.e. staffing/departments), the products and/or services it offers and overall strategic and marketing objectives.
2.Outline how strategic alliances can provide options for marketing opportunities and include two examples of alliances (also known as cooperative business models) that can be formed between businesses.
3.Outline how the development of existing products or services can provide marketing opportunity options for a business, both in existing and new markets. Relate your answer to relevant diversification strategies from the Ansoff matrix.
4.Outline how a takeover can create options for marketing opportunities for a business.
5.Outline key information that a franchiser should consider providing when marketing their franchise opportunity.
6.Outline how a company can use the establishment of a new business as an opportunity for marketing. Provide an example to illustrate your answer.
7.Outline two other marketing opportunity options that a business could choose to pursue other than options explored in the questions above.
8.Explain the importance of the product life cycle concept in marketing. Name and explain each of its stages.
9.Explain the importance of considering the marketing mix when bringing products or services to the market.
10.As most businesses have the objective to sell as many products as possible, outline key factors that a company should consider in determining the product component of the marketing mix.
11.Outline the importance of the pricing strategy for a business and two types of pricing strategy that a company could use.
12.Outline two types of promotional strategies that a business could use.
13.Outline three common distribution strategies that can be used as part of the marketing mix.
14.Outline why a business may choose to use an undifferentiated marketing strategy.
15.Outline why a business may choose to use a concentrated marketing strategy.
16.Explain the process that a marketer can use to ensure that marketing strategies, approaches and the marketing mix align with an organisation’s strategic objectives. Provide an example to illustrate your response.
17.Explain the process that a marketer can use to ensure that marketing strategies, approaches and the marketing mix meet legal and ethical requirements. Provide an example to illustrate your response.
18.Explain the process that a marketer can use to ensure that marketing strategies, approaches and the marketing mix are achievable for an organisation. Provide an example to illustrate your response.
19.Identify and outline five examples of legislation and regulations that apply to the marketing industry in Australia and should therefore be taken into account when developing a marketing plan.