Primary versus Secondary Data

  • How can primary and secondary information improve your digital analytics marketing analysis? What would your ideal data-collection plan include if you had inside access?

To earn full credit in an online threaded discussion, students must have one original post and a minimum of two quality response posts to peers.

Only need 3 paragraphes for this assignment

Don't use plagiarized sources. Get Your Custom Essay on
Primary versus Secondary Data
Just from $13/Page
Order Essay

Answer the original question and reply to 2 of my peers posts.

Peer Question 1 

Robert Brown

RE: Week 6 Discussion 1

  • How can primary and secondary information improve your digital analytics marketing analysis? What would your ideal data-collection plan include if you had inside access?

Primary data will be very useful because I can look at it without the bias of anyone else’s opinions. New information should come across untainted and I can conduct analysis freely and freshly. Secondary data will be very key because someone may have done some of the “heavy lifting” for me. There could be legitimate facts that I may be able to rely on or connections that I didn’t make, especially those based on correlation or causation regarding my topic. With inside access, I’d just see what is available to streamline the end results of my research question. I would immediately utilize whichever data is more closely deemed to solve my problem.

Peer 2 question.

Anthony Tyler

RE: Week 6 Discussion 1

In modern marketing, data is very important as it helps in predicting the future performance of a business. Data is the raw information or statistics that are historical or derived from experimentation and calculations (Wilson, 2019). This data is classified as either primary or secondary depending on how the data was collected. A combination of primary and secondary data provide rich data that is important to data analytics in improving the consumer experience, increase sales, as well as drive other offline and online actions.

To solve marketing challenges, researchers must collect adequate, reliable, timely and relevant data. This data is analyzed and interpreted and the information generated is then used to formulate strategies and decision-making (Leventhal, 2018). The primary data provides basic response to relevant marketing problems due to its originality. Secondary data supports the primary data as it helps in exploring, defining and detailed understanding of the marketing problems. Thus, secondary data if carefully chosen may help to improve the precision, consistency, reliability, and validity of the primary data. In addition, the complementarity of the primary and secondary data helps to reduce the margin of error to allowable levels.

A data collection plan details the steps and sequence to follow while collecting data for a given Six Sigma project. According to (Gelman & Nolan, 2017), an ideal plan should contain continuous data also called a scale. In addition, it should contain the attribute data and the operational definition of variables. An operational definition describes what will be measured, how it will be measured and the process of gathering and recording data. Finally, the plan must have an outcome measure, process measure and a sampling method that is representative. A proper data collection plan when correctly deployed on the right primary and secondary data is a precursor of an excellent digital analytics marketing research.

References

Gelman, A., & Nolan, D. (2017). Data collection. Oxford Scholarship Online. doi:10.1093/oso/9780198785699.003.0006

Leventhal, B. (2018). Predictive Analytics for Marketers: Using Data Mining for Business Advantage. London, England: Kogan Page Publishers.

Wilson, A. I. (2019). Secondary data, customer databases and big data analytics. Marketing Research, 62-95. doi:10.1057/978-1-352-00112-9_3

2 hours ago

Those are the 2 peers that has to be responded to. Just have to respond to there anwers in 2-3 sentences each.

Chegg Answers
Calculate your paper price
Pages (550 words)
Approximate price: -

Why Work with CheggAnswers

Quality Essays

At CheggAnswers.com, we boast of our quick turnaround that is facilitated by our experienced team of writers. We can handle both short and long deadlines, as per our clients’ requests. Quality work is the cornerstone of our service.

Top Writers

Our writers are qualified professionals who are well-versed with more than 80 subjects. We have achieved this milestone overtime because of our rigorous hiring process that filters professionals from average writers. We believe that exposing our customers to qualified writers is the starting point of delivering quality work.

Plagiarism-Free Papers

Our writers submit papers that are written from scratch to uphold the much-needed originality when submitting your papers. Our references are mainly sourced from reputable databases such as Emerald Insight, Ebsco, and ProQuest. All papers follow the conventional styles of referencing that include APA, MLA, Chicago, Harvard, and Vancouver.

24/7 Customer Support

The customer is king and as such, CheggAnswers.com has a committed support department that handles all concerns and clarifications from our clients. We encourage customers to contact us at any given time through our listed telephone, email, and text platforms.

Prompt Delivery & 100% Money Back Guarantee

Your work starts immediately after placing an order. Our writers are aware of our company policy that guarantees quality work to all our customers. For this reason, CheggAnswers strives to deliver assignments on time to avoid any delays that might compromise our relationship with clients.

Free Revisions

Although we are confident in our writers, you are entitled to free revisions whenever need arises. However, we highly disregard customers who misuse this privilege.

Try it now!

Calculate the price of your order

Total price:
$0.00

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

Our Services

We offer a wide range of services that are aligned with the customers’ needs and expectations. We have positioned ourselves strategically to become a one-stop-shop where customers can access all academic services under one roof.

Essays

Academic Writing

Our main service is academic paper writing, which is handled by a pool of experienced writers who uphold the expected standards of writing. Over the years, we have delivered quality work to our clients because of our commitment to promote quality over quantity.

Admissions

Admission Essays

Whether you are about to Join College or you are a continuing student, CheggAnswers is there to help. Our competent professionals will solve all your writing problems. Personalization is key to scoring highly and satisfying the admission board’s expectations. We will help you achieve your academic goals.

Reviews

Editing & Proofreading

Some of our clients prefer to write their essays and have a third-party like CheggAnswers proofread their work. We have a skilled team of editors who comb through your paper and make any amends to increase its overall appeal. For all your editing and proofreading needs, CheggAnswers is there to help.

Reviews

Revision Support

At CheggAnswers, we offer an extensive revision support that works tirelessly to ensure that customer needs and expectations are met. We work closely with writers upon a customer’s revision request to ensure that we keep our promise of delivering quality work to all our clients.