Short Paper: Social Media

How can social media be used to connect public figures, organizations, and products with exactly the right audience? For this short paper assignment, choose an entity (a public figure, group, company, program, or product) that interests you and take a critical look at how social media is being used to get the right message across to just the right people. You will also have a chance to exercise the APA formatting skills you practiced in the first module while you are applying what you have been learning about social media.

Specifically, the following critical elements must be addressed:

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 Examine social media for making connection with a target audience.

 Evaluate the role of social media for networking. Rubric

Guidelines for Submission: Your paper must be submitted as a 2- to 3-page Microsoft Word document with double spacing, 12-point Times New Roman font, one-inch margins, and at least three sources cited in APA format. It should be submitted with an APA title page and reference page to build your brand as a communications professional who utilizes information only from reliable scholarly sources.

TOPIC: KYLIE JENNER COSEMETICS AND SOCIAL MEDIA

Source: https://www-sciencedirect-com.ezproxy.snhu.edu/science/article/pii/S0969698919300128?

Source: Marketing Kayla

Source: Marketing Kayla 2

Source: Marketing Kayla 3

The Book: Introduction to Mass Communication: Media Literacy and Culture CHAPTER 10

McGraw Hill Education McGraw-Hill Learning Soln.

Tenth Edition 2019

MBS Direct SKU #: 2164212

Here are some extra sources:

http://bi.galegroup.com.ezproxy.snhu.edu/global/ar…

Sources the teacher provided:

https://www.ted.com/talks/alexis_ohanian_how_to_ma…

https://www.pewinternet.org/2018/03/01/social-medi…

https://www.pewinternet.org/fact-sheet/social-medi…

I have also uploaded the guidelines and rubric / and an apa guide if you need!

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