The Challenge of Toys for Girls

Read the assigned case study located inside your Group.
After you have read the case study, write a discussion post answering the questions at the end of the case study.
Make sure to read the case study discussion rubric pdfPreview the document for this assignment prior to publishing your discussion post. The rubric includes guidelines for your original post as well as your comments on other post.

Case Application 2 The Challenge of Toys for Girls

Don't use plagiarized sources. Get Your Custom Essay on
The Challenge of Toys for Girls
Just from $13/Page
Order Essay

The long awaited release of Star Wars: The Force Awakens was quickly followed by a toy market controversy. The absence of the female lead character Rey from action figure sets and a Star Wars-themed Monopoly game sparked a negative reaction from fans. Hasbro said the company intentionally left Rey out to avoid revealing her important plot role before movie goers were able to see the movie. However, a #WheresRey social media campaign quickly highlighted the gender disparity in the toy products and Hasbro eventually responded with the Rey figurines. Was this an isolated incident? Unfortunately, the toy industry has struggled with gender-related issues for many years, and the sales of toys for girls have lagged. Even Barbie, who has been around for more than 50 years, has often faced a negative public reaction. Many have criticized Mattel for contributing to body image issues in young girls due to Barbie’s unrealistic body proportions. After declining sales, Mattel recently released new dolls with varying body types. The new options include tall, petite, and curvy-shaped dolls. However, some believe that the Barbie doll still overemphasizes beauty and is not a positive toy for young girls. Lego has also struggled with creating products for girls. After years of a gender- neutral approach, Lego created products to target girls in the 1990s. However, this move had little success as some noted their girl product line was just a pink and simplified version of what they considered their boy line of products. In 2012, the company released a new line of “Friends” Lego sets targeting girls. The “Friends” line did grow sales; however, the sets were criticized due to their limited functionality and emphasis on gender stereotypes. The sets featured a pastel colored salon and swimming pool and suggested a life of leisure for the female characters. Lego finally had some success with girls in 2014 after it introduced the Research Institute line of figurines that included 119  professional women such as an astronomer and a chemist, but this was a limited edition set offered only for a short period of time. Toy sales have trended down over the last 10 years, and some suggest that failure to sell to girls impacted this decline. The toy industry doesn’t seem to understand what girls want, often emphasizing a homogeneous image of girls who like the color pink and princesses. Parents are concerned, many believing the toys that are most available to girls such as those related to makeup and homemaking only work to enforce gender stereotypes that may affect girls’ aspirations. Furthermore, while boys are exposed to toys that emphasize exploration and invention, boys also see the girl toys that emphasize that caring for babies and homes is girly and undesirable for boys. Why can’t toy companies figure out how to create toys that both parents and girls love? Is the problem the lack of women in the executive management ranks of the toy companies? Lack of women in leadership roles is a problem across many large companies. According to Catalyst.org, while 45 percent of the labor in S&P 500 companies are women, they only make up 25 percent of executive positions and hold only 20 of the 500 CEO slots. A quick look at the management teams at the Lego Group, Mattel, and Hasbro shows a similar pattern. While women make up almost 30 percent of Hasbro’s top management team, women make up just about 10 percent of Lego’s executive team and all five of Mattel’s top leaders are men. There is an opportunity for toy companies to grow their sales in the girl market; however, to do so the toy industry needs to rethink their approach to the girl category. This kind of change is at a strategic level, and therefore top leadership matters. A more gender-balanced management team could better understand the female customer base and drive innovation to create toys that parents want to buy for girls.

Discussion Questions

5-18. Consider the toys you played with when you were young. What do you think of the toys that were marketed to girls?

5-19. Do you agree that gender diversity at the management level at a toy company could help a company strategically?

5-20. Why do you think there are so few women in executive leadership positions in toy companies?

5-21. How could toy companies improve the gender diversity of their leadership teams?

Chegg Answers
Calculate your paper price
Pages (550 words)
Approximate price: -

Why Work with CheggAnswers

Quality Essays

At CheggAnswers.com, we boast of our quick turnaround that is facilitated by our experienced team of writers. We can handle both short and long deadlines, as per our clients’ requests. Quality work is the cornerstone of our service.

Top Writers

Our writers are qualified professionals who are well-versed with more than 80 subjects. We have achieved this milestone overtime because of our rigorous hiring process that filters professionals from average writers. We believe that exposing our customers to qualified writers is the starting point of delivering quality work.

Plagiarism-Free Papers

Our writers submit papers that are written from scratch to uphold the much-needed originality when submitting your papers. Our references are mainly sourced from reputable databases such as Emerald Insight, Ebsco, and ProQuest. All papers follow the conventional styles of referencing that include APA, MLA, Chicago, Harvard, and Vancouver.

24/7 Customer Support

The customer is king and as such, CheggAnswers.com has a committed support department that handles all concerns and clarifications from our clients. We encourage customers to contact us at any given time through our listed telephone, email, and text platforms.

Prompt Delivery & 100% Money Back Guarantee

Your work starts immediately after placing an order. Our writers are aware of our company policy that guarantees quality work to all our customers. For this reason, CheggAnswers strives to deliver assignments on time to avoid any delays that might compromise our relationship with clients.

Free Revisions

Although we are confident in our writers, you are entitled to free revisions whenever need arises. However, we highly disregard customers who misuse this privilege.

Try it now!

Calculate the price of your order

Total price:
$0.00

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

Our Services

We offer a wide range of services that are aligned with the customers’ needs and expectations. We have positioned ourselves strategically to become a one-stop-shop where customers can access all academic services under one roof.

Essays

Academic Writing

Our main service is academic paper writing, which is handled by a pool of experienced writers who uphold the expected standards of writing. Over the years, we have delivered quality work to our clients because of our commitment to promote quality over quantity.

Admissions

Admission Essays

Whether you are about to Join College or you are a continuing student, CheggAnswers is there to help. Our competent professionals will solve all your writing problems. Personalization is key to scoring highly and satisfying the admission board’s expectations. We will help you achieve your academic goals.

Reviews

Editing & Proofreading

Some of our clients prefer to write their essays and have a third-party like CheggAnswers proofread their work. We have a skilled team of editors who comb through your paper and make any amends to increase its overall appeal. For all your editing and proofreading needs, CheggAnswers is there to help.

Reviews

Revision Support

At CheggAnswers, we offer an extensive revision support that works tirelessly to ensure that customer needs and expectations are met. We work closely with writers upon a customer’s revision request to ensure that we keep our promise of delivering quality work to all our clients.