Details: Read the radio station case study in Chapter 1 of the textbook, then write a three-page paper that proposes how the results would change if the radio station also had information on the locations and occupations of their listeners. Also, discuss how each piece of information in this case study information could be collected.
Laursen, G. and Thorlund, J. (2017) Business analytics for managers: taking business intelligence beyond reporting (2nd
ed). Hoboken, NJ: Wiley.