Knowledge of convergent marketing is important for any marketer. Address the following questions: 1. Identify and describe 2 characteristics and points of difference between traditional and convergent approaches to marketing communication. 2.Explain how customers take a central and empowered role within convergent marketing. 3.Reflect on convergent approaches to marketing and list how they impact (positively or negatively) on a traditional siloed industry. 4.Identify two current technologies and 2 distributed services that impact on convergent solutions. 5.List 4-6 types of experts and business networks that are appropriate to a convergent marketing solution. 6. List 5-8 relevant and current legislation, regulation and organisational policy to the field of marketing and communication.
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